
The first sketch. Interesting but still a
bit dark and, perhaps, too contemporary.

Brighter, with a more classic hot rod look.

Hot rod design, more traditional but perhaps too literal;
cloud element coming along.
We’re onto something! Hot rod now more dynamic,
spontaneous and fun with colors and motion.

Design honed with cloud element and event title lettering underneath,
serving, in essence, as a roadway/foundation.

Adding driver with wind blowing through hair is the piece d’ resistance.
We have our Dream Cruiser!

Catalyst Design digitally traced and developed various logos from original drawing.

The final 2008 Woodward Dream Cruise Logo.

The artist in his studio.