Become a Sponsor

Sponsor Opportunities

Attracting 1.5 million people and 40,000 classic crusin’ vehicles, the Woodward Dream Cruise is the world’s largest one-day automotive event.

Ad Age has named the Woodward Dream Cruise among the country’s Top 10 live branding events, along with NASCAR, Spring Break and Harley Davidson Reunions and others.

Major Dream Cruise sponsors include Ford, WOMC-radio, WXYZ-TV Channel 7 and the Detroit News.

Contact Marty Pawlusiak with questions or to find a package that is right for you at